Stink-a-boo
Executive producer: Per Hillbom, Katarina Östergren, Katarina Gustafsson
Production company: Cinematic
Character Design: Johan Sonestedt
Storyboard: Johan Sonestedt
Editing: Veronica Wallenberg
Animation: Johan Sonestedt, Mikael Lindbom, Lindor Tidäng
Theodor Williams, Emma Dahl
Backgrounds: Laura Andersen, Johan Sonestedt, Veronica Wallenberg
Music: Peter Sandberg - A flake of snow
Sound Mix: Annika Hedlund, Red Pipe sound studio
Compositing: Veronica Wallenberg
Reference group: Familjecentralen Vingåker, Vårdcentralen Vingåker, Barnhälsovården Sörmland, Kvinnokliniken Region Sörmland, Margareta Panzar, Psykologer mot tobak
Here is a small teaser from our short film Stink-a-boo.
Research showed that the small, rural town of Vingåker in central Sweden, had the highest percentage of smokers in Södermanland county. Södermanland health authority approached us with a request for a film that could act as a conversation starter at BVC (children's health care center). The film needed to be universally understood, without any dialogue, and without any blunt shaming or blaming of the smoker.
Our director Veronica Wallenberg came up with the idea of this (over) friendly smoke cloud that wants to be everyone's best friend. Especially cute newborns.
The end result exceeded everyone's expectations.
It has been used in the rest of Södermanland's health care system. The film got picked up by the national anti-smoking organization and later on even WHO promoted the film on their website as a good example of non-smoking marketing.
The film has been screened at festivals all over the world. And most importantly the newborns in Vingåker are less exposed to secondhand smoke now.
Executive producer: Per Hillbom, Katarina Östergren, Katarina Gustafsson
Production company: Cinematic
Character Design: Johan Sonestedt
Storyboard: Johan Sonestedt
Editing: Veronica Wallenberg
Animation: Johan Sonestedt, Mikael Lindbom, Lindor Tidäng
Theodor Williams, Emma Dahl
Backgrounds: Laura Andersen, Johan Sonestedt, Veronica Wallenberg
Music: Peter Sandberg - A flake of snow
Sound Mix: Annika Hedlund, Red Pipe sound studio
Compositing: Veronica Wallenberg
Reference group: Familjecentralen Vingåker, Vårdcentralen Vingåker, Barnhälsovården Sörmland, Kvinnokliniken Region Sörmland, Margareta Panzar, Psykologer mot tobak
Here is a small teaser from our short film Stink-a-boo.
Research showed that the small, rural town of Vingåker in central Sweden, had the highest percentage of smokers in Södermanland county. Södermanland health authority approached us with a request for a film that could act as a conversation starter at BVC (children's health care center). The film needed to be universally understood, without any dialogue, and without any blunt shaming or blaming of the smoker.
Our director Veronica Wallenberg came up with the idea of this (over) friendly smoke cloud that wants to be everyone's best friend. Especially cute newborns.
The end result exceeded everyone's expectations.
It has been used in the rest of Södermanland's health care system. The film got picked up by the national anti-smoking organization and later on even WHO promoted the film on their website as a good example of non-smoking marketing.
The film has been screened at festivals all over the world. And most importantly the newborns in Vingåker are less exposed to secondhand smoke now.