Bubble Witch Saga 3
Credits - Master trailer:
Executive producer: Minna Johansson
CD: Kristina ”Kriss" Adolfsson
Creative lead: Johan Sonestedt
Producer: Johanna Ställberg
Director: Arvid Steen
Look development lead: Lucas Pettersson
3D studio: Mindbender
2D effects: Johan Sonestedt, Susanne Sturesson, Seung Sung.
3D assets & Comp: Brand Creative Studio.
Bubble witch 3 saga is a casual bubble shooter game where you have to rescue magic animals that have been trapped inside colorful bubbles. The evil cat, Wilbur, trapped these adorable little creatures and is planning on becoming the most powerful wizard of all time. However, the good witch isn’t going to make it easy for him.
The production of this launch campaign is the largest we've been working on so far. Our creative lead Johan Sonestedt came up with the idea of making one master trailer that was then edited together with different gameplay, lengths, and captions. Optimized for every platform and language out there. The master trailer resulted in 3.500(!) different versions. To this, we also creatively oversaw the production of one TVC, a whole bunch of animated GIFs, and a set of stickers for Messenger
This was a close collaboration between Cinematic, Brand Creative Studio at King, Mindbender, Expanse, and Swiss. All the marketing had a good payoff in the way that the game reached the top 3 in the US app store within a week from its release, and was awarded the best in-house campaign at the Inhouse gala the following year.
Credits - Master trailer:
Executive producer: Minna Johansson
CD: Kristina ”Kriss" Adolfsson
Creative lead: Johan Sonestedt
Producer: Johanna Ställberg
Director: Arvid Steen
Look development lead: Lucas Pettersson
3D studio: Mindbender
2D effects: Johan Sonestedt, Susanne Sturesson, Seung Sung.
3D assets & Comp: Brand Creative Studio.
Bubble witch 3 saga is a casual bubble shooter game where you have to rescue magic animals that have been trapped inside colorful bubbles. The evil cat, Wilbur, trapped these adorable little creatures and is planning on becoming the most powerful wizard of all time. However, the good witch isn’t going to make it easy for him.
The production of this launch campaign is the largest we've been working on so far. Our creative lead Johan Sonestedt came up with the idea of making one master trailer that was then edited together with different gameplay, lengths, and captions. Optimized for every platform and language out there. The master trailer resulted in 3.500(!) different versions. To this, we also creatively oversaw the production of one TVC, a whole bunch of animated GIFs, and a set of stickers for Messenger
This was a close collaboration between Cinematic, Brand Creative Studio at King, Mindbender, Expanse, and Swiss. All the marketing had a good payoff in the way that the game reached the top 3 in the US app store within a week from its release, and was awarded the best in-house campaign at the Inhouse gala the following year.