ICA - Wow

Producer: Anna Melkersson

AD: Fredrik Dejert
Client: Ica
Agency: Visual Art
Animation: Johan Sonestedt, Veronica Wallenberg, Ben Vilkenburg, Tjis Viegers

Compositing: Veronica Wallenberg, Fredrik Dejert

“We have an agile work process”, said the scrum master. The majority of the human responded: “What's that?”.

 

Management lingo is not always easy to understand. When ICA introduced what now feels like a standard, they needed some explanation support.