King - Shuffle Cats 

Shuffle Cats, a game from King (makers of Candy Crush saga and other titles) has you playing its variant of the classic card game rummy, called "regal rummy", with the computer or other players.

For Brand Creative Studio at King, we took on the creative lead and the producer's responsibilities to bring this video launch campaign out to the world. The launch package consisted of two teasers, a launch trailer, and 6 game feature videos. After versioning for touchpoints, language, and lengths, we ended up with a couple of hundred versions.